Adlidity
Weekly revenue intelligence for growing businesses
Context
Many growing businesses in Nigeria find customers through Meta ads, then close the sale on WhatsApp or a website, with sales often recorded by hand. Each tool reports on its own, so nobody sees the whole path from first click to naira in the bank.
Challenge
Owners can see what they spend on ads and what they sell, but not what happens in between: leads that never got a reply, buyers who went quiet, channels that cost more than they return. Revenue leaks without anyone noticing.
Thinking
A weekly review, not another dashboard
Busy owners don’t study dashboards every day. A short review every Monday says what changed and what to do about it, in plain language.
Follow the money
Each source is traced from first contact to payment, and leaks are shown in naira, not just percentages. An amount gets acted on.
Show the reasoning
An owner acts on advice they understand. Every finding says why Adlidity thinks it is happening, not just what the numbers did.
Solution
- Setup in plain language: how the business finds customers and how they buy, then connecting its data. The first release covers Meta ads, with sales closed on WhatsApp or a website
- A Weekly Growth Review every Monday: what happened, where customers are being lost, why Adlidity thinks so, and three specific actions
- A revenue map that follows each source from first contact to payment and shows where money leaked
- Revenue, ad spend, customers, leads, cost per customer, return on ad spend and lead-to-sale conversion, each against a usual week
- A free Revenue Leak Audit to start: the top leaks and what to fix first
- The following week’s review shows whether the situation changed
Experience
Set up
Tell Adlidity how you find customers and how they buy, then connect your data. No analyst required.
Understand
Open the Weekly Growth Review: what happened, where customers were lost and why.
Act
Work through three specific actions, then see next week whether the situation changed.
Screens
Every number is compared with the business’s own usual week, so change stands out. 
The week at a glance, on the phone an owner actually checks. 
The revenue map follows each source to money in the bank and marks, in naira, where it leaked.
Technology
- Next.js
- TypeScript
- Docker
- pnpm
Outcome
Adlidity is in active development. If you want to see where your revenue comes from and where it leaks, tell us about your business.