Both are full websites with several pages, both are built for phones and both are found on Google. The difference isn’t the number of pages. It’s what the website is expected to do for the business, and how much planning and measurement goes in to make it do that.
The short answer
- A business website establishes who you are, what you do and how to reach you. It is the first meeting, and it should make the case for you before anyone picks up the phone
- A conversion website is planned around how your buyers decide. Structure, copy and measurement work together to turn visitors into enquiries or customers
- If you already pay for traffic through ads or SEO, a conversion website is usually the better fit
What a business website does
It gives customers, partners and funders a complete picture of your organisation. Typically that means Home, About, Services, Work, Contact and FAQ pages, with an optional blog, a content management system your team can use, search foundations and analytics. For most SMEs, NGOs, startups and professional firms, this is the right first website.
What a conversion website adds
A conversion website treats every page as part of how you win customers. In practice that means:
- Pages organised around your buyers’ questions and decisions, not your org chart
- A page for every service, so each buyer lands on the page that matches their need and the search that brought them
- Case studies placed beside the claims they support
- Copy that leads with the outcome buyers want and answers objections before they are raised
- Forms, calls, WhatsApp and booking routes matched to how ready each visitor is
- Tracking that shows which channel produced which enquiry, with the Meta Pixel, Conversions API and CRM connections where they apply
Typical price ranges, from October 2026
- Business websites₦500k to ₦2.5m and above
- Conversion websites₦750k to ₦3m and above
Four questions that decide it
- Are you paying for traffic? If ads or SEO already bring visitors, the website has to convert them. That is a conversion website’s job
- Do you sell several services to different buyers? One general homepage serves none of them well
- Do your buyers compare suppliers before they call? Professional services and B2B buyers research carefully, and every page has to answer a decision-maker’s question
- Do you know which channel brings your enquiries? If not, and it matters to where you spend, you need the measurement a conversion website includes
If you answered no to all four, start with a business website. You can add service pages, case studies and tracking later, and a well-built business website is a good foundation for them.
What neither can promise
No honest studio can promise a number of leads before launch. What a conversion website commits to is a site built around how your buyers decide and measured from day one, so you can see what is working and improve it.
What each costs
Our business websites start from ₦500,000 and typically take four to eight weeks. Conversion websites start from ₦750,000, and most fall between ₦750k and ₦1.5m. This site is our own conversion website: a page for every service, published prices, case studies and the source recorded on every enquiry.
Comparing every kind of website? Read how much a website costs in Nigeria, or tell us how customers find you today.